These aren’t just books that we like – they’re books that we wrote. When you work with PFS, you’re working with the leaders who are helping shape the changing landscape of marketing communications.

by Deirdre Breakenridge

Forget the “pitch”: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influences, bring the “public” back into public relations—and earn a new level of results that just wasn’t possible before now.

Drawing on their unparalleled experience making social media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You’ll learn new ways to…

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by Jason Miletsky

Principles of Internet Marketing helps readers understand the “why” behind the “how” of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.

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by Jason Miletsky

Marketing is not an exact science, and marketing issues are often interpreted, defined, and approached differently by different people, creating the potential for a disconnect in communication. This is particular true of the client/agency relationship, which oftentimes looks at a single marketing issue in radically different ways. “Perspectives on Marketing” is a unique spin on the “He said/she said” format, giving both the agency side (Jason Miletsky – CEO, PFS Marketwyse) and the client side (Mike Hand – Director of Sports Marketing, Hershey’s) of a number of topics that deal with marketing and the client/agency relationship.

Perspectives on Marketing examines over 100 compelling and important marketing issues that marketers deal with on a regular basis, such as how to best measure ROI, how to determine the best means for reaching an audience, and how to craft the most effective message. Each topic is approached from both points-of-view in a conversational, point/counter point style. This unique approach provides a frank, insightful, and enjoyable look into the whole of the marketing process, and helps promote understanding between the marketer and the client.

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by Jason Miletsky

The practice of branding has exploded in importance in recent years and marketers look to increase their brand’s ability to connect with their audience. But, for all of its importance, there is often much confusion over what branding really is, why it’s important, and how it should get done. This is particular true in the client/agency relationship, which oftentimes looks at a single branding issue in radically different ways. “Perspectives on Branding” provides both sides of the branding story. The book tackles branding by providing perspectives on over 100 branding sub-topics in the form of a point/counterpoint style from both the agency and client sides. Readers will gain valuable insight and understanding on branding through war stories and frank conversations between these two points of view.

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by Deirdre Breakenridge

In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. You’ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today’s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive.

Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytic tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today’s leading PR 2.0 practitioners.

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